Follow each stage
See visitor counts and progression through a Route Hub.
Route HubsJourney analytics
Journey Drop-off Analytics
See how far visitors move through a Route Hub journey.
Follow the visitor path
Find the step where interest falls away.
Route Hub analytics brings visitor funnel progression and popular step pathways into the same view. Compare stage counts and follow the routes people take through a hub.
Find common paths
Review which connected destinations visitors follow most often.
Spot where to improve
Use step-by-step drop-off to find a part of the route to revisit.
Journey Drop-off AnalyticsIn context
In Route Hub Analytics
See the journey one step at a time.
Visitor Funnel Progression shows how activity changes between stages, while Popular Step Pathways summarizes the routes visitors take. Use the pattern to decide where the experience needs a closer look.
- Compare activity across route stages
- Review the most common step pathways
- Use the pattern to improve the hub
Inside the workflow
From visitor activity to a clearer route
Open a hub’s analytics, compare its stages, and use visitor paths to guide the next edit.
- 01
Open hub analytics
Choose the published Route Hub you want to review.
- 02
Compare the stages
Review the visitor funnel and where activity changes across the path.
- 03
Inspect popular pathways
See the routes visitors follow and decide what to refine.
Product video
Show Journey Drop-off Analytics in the workspace.
Record the control, the change it makes, and the result on screen.
Feature recording to addFeature recording · 16:9
journey-dropoff-analytics.mp4Where it helps
Improve the route with evidence.
Use visitor pathways to see whether a hub helps people reach the content they came for.
Product marketing
See whether visitors reach the product content linked from a campaign.
Sales teams
Review which steps buyers explore before they submit a response.
Customer education
Find where people leave a resource path before reaching its next step.
A few useful details
Questions about journey analytics.
What can I see in Route Hub Analytics?
The analytics view includes visitor funnel progression, popular step pathways, and activity across the hub’s content.
Can I see which route visitors took?
Yes. Popular Step Pathways summarizes the paths recorded for the selected hub.
Do I need visitor activity before the charts appear?
Yes. The analytics view needs visitor activity from a published Route Hub to show its funnel and pathways.
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